Filed under: Marketing/Advertising, Chevrolet

Chevrolet has purchased seven spots.

It's the two-minute warning in terms of Super Bowl advertising and Chevrolet still has some ground to cover. General Motors' largest brand is still mulling its advertising lineup with less than two weeks remaining until the New York Giants and New England Patriots meet in the big game.

Chevrolet has purchased seven spots. Exactly which vehicles will be featured and at what times is still stirring healthy debate at GM headquarters.

"Every day, we're changing the spots of what's running where," said Chris Perry, Chevrolet's vice president of global marketing and strategy. "We're probably going to push it to the end."

That comes Tuesday, Jan. 31 when NBC wants final decisions. Click past the jump to continue reading.

Continue reading A sneak peek at Chevrolet's plan for the Super Bowl

A sneak peek at Chevrolet's plan for the Super Bowl originally appeared on Autoblog on Fri, 27 Jan 2012 19:00:00 EST. Please see our terms for use of feeds.

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Filed under: Etc., Chevrolet

At the Washington Auto Show today, Chevrolet introduced a sticker.

Okay, the new Ecologic environmental labels that will be coming to all new Chevy vehicles - starting with the 2013 Sonic - is a lot more than just an adhesive piece of paper. Last year, the EPA revamped its mileage stickers, and GM has realized that many people like more information about the environmental impact of the vehicle they may be buying. GM North America President Mark Reuss said at the show that, "Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so." This is why the information on the labels will be verified by the independent organization Two Tomorrows. The label campaign will be backed up with a website that includes "more information on the audit process and environmental features for each vehicle with an Ecologic label."

What's on the labels? Information about the car from its time "before," "on" and "after" the road. This means that environmentally friendly steps that GM uses in the manufacturing process (before), steps taken to improve fuel economy (on) and information on how much of the vehicle can be recycled at the end of its life (after). You can see a detailed example of the Sonic sticker by clicking on the picture above. Since Ecologic is going to be on all Chevy models, we'll admit we're interested to see how GM finds the eco side of the Camaro ZL1.

Continue reading Chevrolet introduces new Ecologic window sticker, coming first to Sonic

Chevrolet introduces new Ecologic window sticker, coming first to Sonic originally appeared on Autoblog on Fri, 27 Jan 2012 17:30:00 EST. Please see our terms for use of feeds.

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Beginning with the 2012 Chevrolet Sonic, Chevrolet plans to apply eco-impact labels on all of its brand-new vehicles by 2013. As the first of any automaker to present its cars in this manner, Chevrolet’s Ecologic label allows customers to assess environmental impacts associated with any particular Chevrolet vehicle in all stages of its product life.

First, “Before the Road” presents the environmental impact of the vehicle’s manufacturing and assembly. Next, “On the Road” notes fuel-saving features such as cylinder shut-off systems, aerodynamics, and low-resistance tires. Finally, “After the Road” reveals how much of the vehicle can be recycled at the end of its useful life.

With these Ecologic labels, GM makes itself more attractive to environmentally conscious consumers. According to GM North America President Mark Reuss, “Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so. Putting an Ecologic label on each Chevrolet is just one more way for us to share our environmental progress.”

The numbers and data on the Ecologic labels are determined by independent, third-party sustainability agency Two Tomorrows, a company that provides environmental audit and assurance services to companies.

[Source: Forbes]

Sam Talbot knows a thing or two about living a healthy lifestyle, but he still craves comfort food like chips and burgers. Here, he shows you how to create a good-for-you alternative to potato chips using kale, and offers up a lamb burger recipe that will be your go-to from this day forward.

Filed under: Cooking

Filed under: Sedan, Etc., Government/Legal, Videos, Work, Chevrolet, Canada

Two taxi drivers in Toronto recently found themselves on the wrong side of the law after officers stopped the duo for illegal "stunt driving." The drivers had their Chevrolet Impala taxis impounded and their licenses revoked for seven days after officers busted the two street racing early on the evening of January 25. The Toronto police haven't released any details about what spurred the two to show down on Younge Street, Canada's longest, or the drivers' ages. In addition, their employers are keeping their mouths shut about whether or not the duo will continue to have jobs after their mandatory license suspension lifts in a week.

According to our neighbors to the north, Younge Street once had a bustling street racing scene. Regardless of whether these two were settling an old score or just horsing around, running light to light near the crowded Dundas Square area is a recipe for disaster. Hit the jump to check out a video of the news report for yourself.

Continue reading Ontario seizes pair of taxi cabs for street racing

Ontario seizes pair of taxi cabs for street racing originally appeared on Autoblog on Thu, 26 Jan 2012 16:58:00 EST. Please see our terms for use of feeds.

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Filed under: Sedan, Safety, Videos, Chevrolet, Volvo, Luxury

The 2012 Volvo S60 isn't likely to be mentioned in the same breath as the 2012 Chevrolet Camaro, but these two cars share a unique distinction. No, Volvo has not made a mid-year change to rear-wheel drive and V8 power, but it is joining the Camaro as a crash test ace. The National Highway Traffic Safety Administration cranked up its crash-test rigor in 2011, and the Camaro has been the only car to completely ace all of the revised tests' categories. Until now.

The 2012 Volvo S60 demonstrates the brand's long held reputation for safety by becoming the second car to return perfect ratings in every category of NHTSA crash testing. That means this premium Swedish sedan stands up to a 35 mph frontal collision, 38.5 mph side-impact, and 20 mph simulation of a side crash into a pole better than other vehicles NHTSA has run through its gauntlet. There are a lot of vehicles out there with five-star ratings for this test or that, but only the Camaro and S60 have registered five stars in every evaluation, so far. Check out the videos of the tests, posted after the jump.

Continue reading Volvo S60 becomes second car to ace all NHTSA safety tests [w/video]

Volvo S60 becomes second car to ace all NHTSA safety tests [w/video] originally appeared on Autoblog on Thu, 26 Jan 2012 15:32:00 EST. Please see our terms for use of feeds.

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Filed under: Budget, Sedan, Chevrolet, Design/Style

If you think the Chevrolet Sonic sedan looks a bit abbreviated now, you should have seen it before General Motors stretched the vehicle. Take a good look at the spec sheets for the Sonic hatch and Sonic sedan, and you'll likely notice the four-door is over a foot longer than its twin. According to Automotive News, GM felt that early design attempts at the sedan bodystyle were too stubby looking. While the four-door was always intended to be somewhat longer than the hatch, designers rolled in additional space in the vehicle's rump to help situate the vehicle's proportions.

All told, the Sonic sedan is a whopping 14.1 inches longer than the Sonic hatchback, and nearly all of that length is in the trunk area. That gives the Sonic Sedan 14 cubic-feet of cargo area, just 1.4 cubes less than the significantly larger Chevrolet Cruze.

Chevy stretched Sonic sedan because it looked funny originally appeared on Autoblog on Wed, 25 Jan 2012 16:30:00 EST. Please see our terms for use of feeds.

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In North America, Buick is trying hard to shed its blue-rinse, AARP image. In China, however, the brand’s status is very much revered. In fact, to own a Buick in many aspects, is to know that you’ve arrived.

Perhaps its not surprising then that among the best selling cars in China, Buicks rank right up there. In fact, last year, the best selling model of all wore a Tri-Shield logo, the Buick Excelle, sold stateside as the Verano.

With sales of some 253,514 units (by contrast the entire US Buick lineup sold 177,633 cars and SUVs last year), it clearly indicates that GM’s “premium” division is absolutely going gangbusters in the world’s largest auto market.

Other “global” cars that fared well include the Chevy Cruze (which was the third best selling car in China in 2011) and the Ford Focus, which ranked number 10.

2010′s best seller, the Chinese BYD F3, saw demand plummet last year, ranking as 11th on the best seller list. Recently, the Chinese government passed legislation that aims to restrict the sale of some imported cars in an effort to spur demand for home grown vehicles, which so far have been largely overlooked by Chinese buyers, especially in the premium and luxury segments.

Volkswagen, which was among the longest established and largest  presence among Western automakers in China, had no fewer than four vehicles on the best seller list last year, the Bora, Jetta, Lavida and Santana.

[Source: Automotive News]

Foose Cruze in support of SickKids

Ontario residents are invited to join Toronto Area Chevrolet Dealers and famed automotive designer Chip Foose to make a donation in support of The Hospital for Sick Children (SickKids) and for a chance to win a specially designed 2012 Chevrolet Cruze, dubbed the Chevrolet Foose Cruze.

The one-of-a-kind Chevrolet Foose Cruze is currently under the care and craftsmanship of the legendary Foose himself, who is hard at work transforming the vehicle with his signature design.  While details on the final overhaul remain a closely guarded secret, Chip Foose will share behind-the-scenes updates on his work in progress at www.torontoareadealers.ca beginning today through to the official unveiling of the vehicle at the Toronto Auto Show on February 17, 2012.

“The Toronto Area Chevrolet Dealers are thrilled to partner with Chip Foose in order to support SickKids and the families who rely on the great work and care available at this leading children’s hospital,” said Chris Budd, Member of the Toronto Area Dealers and Owner of Budds’ Chevrolet, Buick, Cadillac, GMC.  “We are equally excited to engage Ontarians in this important cause by giving them the opportunity to visit a GTA Chevrolet dealership or the Toronto Auto Show where they can make a donation and enter for a chance to win a one-of-a-kind Chevrolet Foose Cruze.”

Donations and ballots* will be accepted at all Toronto Area Chevrolet dealerships from Tuesday, January 17  to Friday, February 24, 2012

*Open to Ontario residents only – must be age of majority.  No purchase or donations are required to enter for a chance to win.

Filed under: Coupe, Performance, Videos, Cadillac, Chevrolet

One rear-drive coupe with over 500 horsepower would be enough for most automakers. But not General Motors. The biggest of the Detroit automakers just couldn't get by with what some rivals would put on a showroom turntable with more flood-lights than an ATF raid. That's why it makes the Chevrolet Corvette Z06 and ZR1, the Camaro ZL1 and the Cadillac CTS-V. (And that's before we get into overseas products like the Holden Commodore GTS/Vauxhall VXR8.)

The question is, which one is best for burnouts? To bring us one step closer to the answer we all crave, our compatriots over at Inside Line took two such 500+hp GM super-coupes - the Z06 Centennial Edition and the CTS-V Coupe - down to the Streets of Willow for the fifth installment of their Burnout Super Test.

So, which of the General's eight-cylinder muscle machines laid down the longest strip of rubber? We won't spoil it for you, so follow the jump to watch the video clip and the link for the full article.

Continue reading Chevy Corvette Z06 Centennial goes head-to-head with Cadillac CTS-V Coupe in Burnout Super Test

Chevy Corvette Z06 Centennial goes head-to-head with Cadillac CTS-V Coupe in Burnout Super Test originally appeared on Autoblog on Wed, 25 Jan 2012 15:00:00 EST. Please see our terms for use of feeds.

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