Filed under: Truck, Marketing/Advertising, Videos, Chevrolet, Ford

Chevrolet continues its onslaught of Super Bowl ads released before this Sunday's big game, clearly hoping that volume plays in its favor when the points are tallied by marketing analysts on Monday.

Today's commercial, entitled "2012," stars the Chevrolet Silverado in a post-apocalyptic world. In this ad, Chevy reminds us of its oft-repeated statistic that its trucks are the longest lasting, most dependable trucks on the road, and it does so by imagining that the Mayans were right and that 2012 is our last year on Earth.

It's a well-done spot with lots of fun things to focus on - we're even amused by the soundtrack, which isn't what we'd immediately expect to hear as the backing music following life after an Extinction Level Event.

Follow the jump to view the end of the world through Chevy's eyes.

Continue reading Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad

Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad originally appeared on Autoblog on Fri, 03 Feb 2012 10:30:00 EST. Please see our terms for use of feeds.

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Filed under: Hybrid, Etc., Marketing/Advertising, Videos, Hatchback, Chevrolet, Electric

Just when you thought you'd seen all the Super Bowl ads there were to see, Chevrolet is jumping in with a whole new spot for the Volt. The General Motors plug-in hybrid has been struggling to make sales headway for a number of reasons, including a now-closed government investigation into the vehicle's safety. With negative press at its peak in January, Volt sales took a nosedive last month - GM managed to move a paltry 603 units. With some Chevy dealers refusing their allocations, the automaker is understandably keen to put the spurs to Volt sales. This Super Bowl ad features a host of very curious aliens attempting to comprehend the science behind the propulsion system in the Chevrolet Volt.

It would seem GM believes buyers are being scared off from the Volt because they simply don't understand the mechanicals in the plug-in hybrid. If that's the case, this new commercial should help clear up any mysteries surrounding the vehicle. Hit the jump to see E.T. in action for yourself.

Continue reading Chevy turns to aliens to pitch Volt in Super Bowl ad

Chevy turns to aliens to pitch Volt in Super Bowl ad originally appeared on Autoblog on Thu, 02 Feb 2012 13:01:00 EST. Please see our terms for use of feeds.

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Filed under: Motorsports, Sedan, Chevrolet, UK, Racing

If you, like us, were wondering how MG managed to snag Jason Plato away from Chevrolet in the British Touring Car Championship, well you had good reason to wonder. The racecar driver and Fifth Gear co-host had, after all, driven the factory-backed team to both titles in 2010 and landed himself third and his team second just this past season. But you can wonder no more, as the latest news from the BTCC paddock is that Chevrolet has withdrawn from the popular saloon racing series.

The news arrives as a bit of a surprise coming from the front-running team, particularly at a time when the grid has expanded enormously in the past couple of seasons. The reason? According to Autosport, Chevrolet wants to focus its energies on the World Touring Car Championship, where the same outfit RML that ran the BTCC team fields similar Cruze touring cars - driven by Yvan Muller, Rob Huff and Alain Menu - with considerable success: The RML Chevrolet team has claimed both the drivers' and constructors' titles for the past two seasons running, making it something like the Red Bull Racing of touring cars.

A longtime competitor in the BTCC, RML reportedly hopes it won't be long before it is back on the grid in the British series, and given that most of the cars in the championship are fielded by privateer teams, we wouldn't be surprised to see them return as early as next year. In the meantime, General Motors will be well represented in the series by Vauxhall.

Chevrolet pulls out of British Touring Car Championship originally appeared on Autoblog on Thu, 02 Feb 2012 08:01:00 EST. Please see our terms for use of feeds.

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Filed under: Budget, Sedan, Marketing/Advertising, Videos, Hatchback, Chevrolet

The Chevrolet Sonic has been busy lately - taking part in a host of adventurous activities like sky diving, bungee jumping, kickflipping, and making a music video. We've seen snippets of a lot of the extreme sports activities the Sonic hatch has been involved in, but we have yet to see the music video for OK Go and its song "Needing/Getting." Chevy has just released a teaser to whet our appetites, however, as well as its latest full-length Sonic ad for the Super Bowl, both of which you can view after the jump.

The 60-second extreme sports spot is part of an onslaught of seven ads that Chevrolet will run before and during the game, and at least four of the brand's ads will be devoted to the Sonic. Follow the jump to check out the new spot called "Stunt Anthem," and if you like the song in the ad - The Fun's "We Are Young" - you can download it here.

Continue reading Chevy Sonic teases Ok Go music video and extreme sports ads for Super Bowl

Chevy Sonic teases Ok Go music video and extreme sports ads for Super Bowl originally appeared on Autoblog on Tue, 31 Jan 2012 16:57:00 EST. Please see our terms for use of feeds.

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Filed under: Podcasts, Government/Legal, Plants/Manufacturing, Audi, BMW, Chevrolet, Dodge, Ford, Mazda, Diesel

BMW M goes Diesel, Ford Focus fleet sales numbers, California 2025 green car mandate



Episode #267 of the Autoblog Podcast is here with Chris, Dan, Zach and Chris Paukert this week. Topics include the addition of diesel-powered BMW M models overseas, the surprisingly high fleet sales figure for the Ford Focus, and a new green car mandate coming out of California. Your questions and comments power the end of the 'cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We've embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening!

Autoblog Podcast #267:

• BMW M goes diesel
• Ford Focus loads up on fleet sales
• California pushing for more green cars by 2025

In the Autoblog Garage
2012 Mazda3 Skyactiv
2012 Chevrolet Silverado 1500 Crew Cab
2012 Audi A4
2012 Dodge Durango Citadel

Hosts: Dan Roth, Chris Shunk, Chris Paukert, Zach Bowman

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Continue reading Autoblog Podcast #267

Autoblog Podcast #267 originally appeared on Autoblog on Tue, 31 Jan 2012 16:45:00 EST. Please see our terms for use of feeds.

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Filed under: Hybrid, Government/Legal, Hatchback, Chevrolet, GM, Electric

In the wake of last week's bruising hearing on Capitol Hill about the safety of the Chevrolet Volt (which itself followed an investigation by the National Highway Traffic Safety Administration that concluded plug-in vehicles do not "pose a greater risk of fire than gasoline-powered vehicles") former General Motors Vice Chairman Bob Lutz has written a column for Forbes that strikes back against the media (especially conservatives) who are attacking the car he thought would be one of his most important legacies.

Politicians and members of the media on the right, from Mitt Romney to Neil Cavuto, have talked smack about the Volt, and Lutz says this "has attracted my attention and ire." In typical Lutz fashion, he doesn't mince words, writing:

The Oscar for totally irresponsible journalism has to go to The O'Reilly Factor on Fox News, with, as its key guest, Lou Dobbs. Amid much jocular yukking, the Volt was depicted as a typical federal failure. ... Boiled down to the subtext, Dobbs' message was this: "All Volts catch fire, and therefore all Volts have been recalled." That simply isn't the case. ...

To top it off, these two media pros lamented the fact that the same government that had forced GM to produce the Volt was now extending $7,500 tax credits towards its purchase, thus squandering even more of "our taxpayer" dollars on this failed Socialist-collectivist flop. Truth? The $7,500 tax credit was enacted under the Bush administration!

Don't let Lutz's words make you think he's taking a left/liberal stance. He's still a self-declared "conservative Republican" who hates that right-wing talking heads are spiraling downward into this sort of "deliberate misstatement of facts." They "have managed to make me embarrassed to describe myself as a conservative," he writes, adding, "Let's leave the 'invention of facts' to the left-wing climate-change alarmists." There - that should offend pretty much everyone who's not in the dead political center.

Bob Lutz: Hey right-wingers, stop attacking Chevy Volt originally appeared on Autoblog on Tue, 31 Jan 2012 15:31:00 EST. Please see our terms for use of feeds.

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Filed under: Car Buying, Classics, Etc., Audi, Buick, Chevrolet, Dodge, Ford, Jeep, Nissan, Porsche, Volkswagen

The world would be considerably less entertaining if we could all predict the future. Even so, the classic car gurus at Hagerty Insurance have cast a few chicken bones in an attempt to figure out which vehicles produced today might eventually turn collectible.

The company restricted entrants to hardware with a price tag of less than $100,000, so the list isn't populated with too many wild exotics. While vehicles like the Nissan GT-R Black Edition, Ford Mustang Boss 302 Laguna Seca Edition, Chevrolet Camaro ZL1 and Porsche 911 are low-hanging fruit, the list also featured a few surprises.

For starters, it begins with none other than the mighty Buick Regal GS. Hagerty says the vehicle is a win because it's the first Buick with a manual transmission since the fall of the Holy Roman Empire. The Fiat 500 Abarth also makes an appearance alongside an even hotter hatch, the Volkswagen Golf R. Of course, we're simply thrilled to see the sinister Audi TT RS make a showing. Hit the jump for the full list or view each vehicle in our gallery above.

Continue reading Hagerty predicts this year's future classics

Hagerty predicts this year's future classics originally appeared on Autoblog on Mon, 30 Jan 2012 18:59:00 EST. Please see our terms for use of feeds.

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Filed under: Car Buying, Etc., Chevrolet, Ford, Honda, Toyota

Today's vehicles are more powerful, more efficient and safer than ever before. In fact, today's car buyer would be hard pressed to spend his or her money on a genuinely bad vehicle. But those overall improvements may have also led consumers to believe there are no real differences between the various products offered by the world's major automakers. According to the Consumer Reports 2012 Car-Brand Perception Survey, Toyota, Ford, Honda and Chevrolet have all seen their scores drop by double digits compared to last year.

The survey asks consumers to rate brands across seven categories. Consumer Reports says that by combining those categories, the organization can get a handle on how each brand is perceived in the marketplace.

This year, Toyota continued to lead in the survey, though its persistent recalls saw the brand's perception fall by 17 points this year. Ford, Honda and BMW all saw their perception scores plummet more than 20 points. The results may indicate consumers are seeing fewer differences between automakers as products continue to improve. While that's good news for smaller automakers like Hyundai, Kia and Subaru, larger names in the industry should be worried. Head over to Consumer Reports for the full report.

Consumer Reports survey suggests buyers don't see differences between car companies originally appeared on Autoblog on Sun, 29 Jan 2012 19:01:00 EST. Please see our terms for use of feeds.

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Filed under: Marketing/Advertising, Chevrolet

Chevrolet has purchased seven spots.

It's the two-minute warning in terms of Super Bowl advertising and Chevrolet still has some ground to cover. General Motors' largest brand is still mulling its advertising lineup with less than two weeks remaining until the New York Giants and New England Patriots meet in the big game.

Chevrolet has purchased seven spots. Exactly which vehicles will be featured and at what times is still stirring healthy debate at GM headquarters.

"Every day, we're changing the spots of what's running where," said Chris Perry, Chevrolet's vice president of global marketing and strategy. "We're probably going to push it to the end."

That comes Tuesday, Jan. 31 when NBC wants final decisions. Click past the jump to continue reading.

Continue reading A sneak peek at Chevrolet's plan for the Super Bowl

A sneak peek at Chevrolet's plan for the Super Bowl originally appeared on Autoblog on Fri, 27 Jan 2012 19:00:00 EST. Please see our terms for use of feeds.

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Filed under: Etc., Chevrolet

At the Washington Auto Show today, Chevrolet introduced a sticker.

Okay, the new Ecologic environmental labels that will be coming to all new Chevy vehicles - starting with the 2013 Sonic - is a lot more than just an adhesive piece of paper. Last year, the EPA revamped its mileage stickers, and GM has realized that many people like more information about the environmental impact of the vehicle they may be buying. GM North America President Mark Reuss said at the show that, "Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so." This is why the information on the labels will be verified by the independent organization Two Tomorrows. The label campaign will be backed up with a website that includes "more information on the audit process and environmental features for each vehicle with an Ecologic label."

What's on the labels? Information about the car from its time "before," "on" and "after" the road. This means that environmentally friendly steps that GM uses in the manufacturing process (before), steps taken to improve fuel economy (on) and information on how much of the vehicle can be recycled at the end of its life (after). You can see a detailed example of the Sonic sticker by clicking on the picture above. Since Ecologic is going to be on all Chevy models, we'll admit we're interested to see how GM finds the eco side of the Camaro ZL1.

Continue reading Chevrolet introduces new Ecologic window sticker, coming first to Sonic

Chevrolet introduces new Ecologic window sticker, coming first to Sonic originally appeared on Autoblog on Fri, 27 Jan 2012 17:30:00 EST. Please see our terms for use of feeds.

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