The challenges have been completed, the tweets tweeted and the miles traveled. All eight teams have arrived safe and sound in Austin, Texas, we can declare that Team Detroit is the winner of the inaugural Chevy SXSW Road Trip Challenge.
Congratulations Team Detroit and thanks to all the teams. It really was a fun couple of […]
Posted on March 12th, 2010 by Will Stewart
Filed under: Chevrolet, Chevy | Comments Off
Filed under: Car Buying, Marketing/Advertising, Chevrolet, GM
A[nother] different kind of car company. A[nother] different kind of car. Apparently, as it once did with its Saturn division, General Motors is again fiddling with the tried-and-true dealership sales model by creating two separate new test programs that would potentially offer a low-pressure car buying environment.
One of them, a so-called Test Drive Studio, would be a “permanent or semi-permanent, minimally branded, brick-and-mortar” facility that would first appear in Chevrolet-centric areas such as Miami, Los Angeles, Philadelphia, and Chicago. Included amongst the newfangled features would be test drives in the Chevy Malibu, Traverse and Equinox, followed by their main competition. “May the Best Car Win,” indeed.
According to Steve Tihanyi, general director for marketing services, alliances and branded entertainment, “It’s a non-threatening environment. It’s not pressure-filled; you can drive all the right competitive products against the [vehicles]. If you take Malibu as an example, we will also have vehicles like Camry, Accord, Ford Fusion, or Taurus, so you get a really good cluster of vehicles to experience at your own pace.”
Also new will be a competitive test-drive program that will run concurrently with auto shows in 30 markets all around the United States. “One thing we know about auto shows is a lot of people who come will be in market in zero to 12 months,” says Tihanyi.
To go along with the new dealership test model, GM will start a digital marketing campaign in each of the four aforementioned test markets, targeting buyers currently shopping for vehicles in GM’s competitive markets. Says Tihanyi, “So, hypothetically, if you are on Edmunds.com and shopping a Camry, we are going to offer up an opportunity to come to the Test Drive Studio in that market to compare everything you have in your shopping set right now. Our feeling is you may have not had the Malibu in your consideration set, but if you try it, you will.”
[Source: Marketing Daily | Image: Scott Olson/Getty]
Report: GM launching pair of low-pressure ‘test’ dealerships that offer competitor car drives originally appeared on Autoblog on Fri, 12 Mar 2010 15:30:00 EST. Please see our terms for use of feeds.
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Posted on March 12th, 2010 by Jeremy Korzeniewski
Filed under: Chevrolet, Chevy, GM, General Motors | Comments Off
Filed under: Spy Photos, Sedan, Chevrolet, GM, Design/Style
Yesterday, we brought you the official patent drawings of the next-generation Chevrolet Malibu - the Epsilon II-based sedan that will more than likely debut later in 2011 as a 2012 model. Less than 24 hours later, one of our dedicated readers, Ted Krygier, has put his best Photoshop skills to work, completing a colored rendering of what the Malibu could look like based on the patent sketches
In colored-up form, it’s even more clear that the next-gen Malibu will use a design inspired by the Opel/Vauxhall Insignia up front, with a few Camaro-like touches around the rear end. The styling is quite a bit more aggressive than the current Malibu, and since the new car appears to have a shorter wheelbase, its road stance should be more akin to that of the Ford Fusion. Still, we like what we see thus far. Hat tip to Ted for the renderings!
[Source: Cheers and Gears]
Coloring Between the Lines: Reader shades in 2012 Chevy Malibu patent drawings originally appeared on Autoblog on Fri, 12 Mar 2010 12:58:00 EST. Please see our terms for use of feeds.
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Posted on March 12th, 2010 by Steven J. Ewing
Filed under: Camaro, Chevrolet, Chevy, GM, General Motors | Comments Off
By Will Stewart
SXSW Road Trip Challenge Correspondent
As the Chevy SXSW Road Trip Challenge rolls into its final day, Team Detroit continues to dominate the scoring, opening up a nearly two-to-one lead over its nearest rival, Team South Florida.
It’s looking like Team Detroit might be unbeatable as the teams approach their destination, Austin, Texas. But from […]
Posted on March 12th, 2010 by Will Stewart
Filed under: Chevrolet, Chevy, GM, General Motors | Comments Off
Today’s photo comes from kykorvette.
Be sure to look at all of kykorvette’s photos and our other albums. And if you would like to recommend your favorite photo with a GM car or truck in it, put it up on Flickr and tag it with “gmfyi.”
Posted on March 11th, 2010 by Will Stewart
Filed under: Chevrolet, Chevy, GM, General Motors | Comments Off
Filed under: Marketing/Advertising, Chevrolet, GM
General Motors is working hard to improve the image of its core brands, and the largest GM division, Chevrolet, will be getting some fresh new marketing in the near future. The theme, “Excellence for Everyone” will debut in ad spots over the next two months.
In a web chat yesterday, GM’s North American president Mark Reuss told the Detroit Free Press that Chevrolet will be using the Camaro and Corvette more frequently in its advertising to improve the brand’s overall image. “When have you ever seen ‘Vettes and Camaros in ads for Equinox and Malibu?” Reuss stated. And speaking of the Malibu, Reuss says that GM needs to “re-energize the car,” so expect a new set of ads focused around Chevy’s well-liked midsize sedan, as well.
[Source: Detroit Free Press | Image: Stan Honda/AFP/Getty]
Chevrolet to employ new “Excellence for Everyone” ad campaign originally appeared on Autoblog on Thu, 11 Mar 2010 09:28:00 EST. Please see our terms for use of feeds.
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Posted on March 11th, 2010 by Steven J. Ewing
Filed under: Camaro, Chevrolet, Chevy, Corvette, GM, General Motors | Comments Off
Today’s photo comes from Steve Brandon.
Be sure to look at all of Steve Brandon’s photos and our other albums. And if you would like to recommend your favorite photo with a GM car or truck in it, put it up on Flickr and tag it with “gmfyi.”
Posted on March 10th, 2010 by Will Stewart
Filed under: Camaro, Chevrolet, Chevy, GM, General Motors | Comments Off
By Will Stewart
SXSW Road Trip Challenge Correspondent
With all eight teams now on the road, the Chevy’s SXSW Road Trip Challenge is now in full swing.
Team San Diego hit the road this morning, meaning that each of the teams is now on the road and on the scoreboard.
Team Detroit continues to hold down a commanding lead, […]
Posted on March 10th, 2010 by Will Stewart
Filed under: Chevrolet, Chevy | Comments Off
By Will Stewart
SXSW Road Trip Challenge Correspondent
Seven of the eight teams taking part in the Chevy SXSW Road Trip Challenge are on their way to Austin, Texas, documenting their crazy solutions to the challenges they have to accomplish on their journeys.
Not that they haven’t taken some time to pamper themselves. In fact, pedicures anyone?
Team North […]
Posted on March 9th, 2010 by Will Stewart
Filed under: Chevrolet, Chevy | Comments Off
Today’s photo comes from sjb4photos.
Be sure to look at all of sjb4photos’ photos and our other albums. And if you would like to recommend your favorite photo with a GM car or truck in it, put it up on Flickr and tag it with “gmfyi.”
Posted on March 9th, 2010 by Will Stewart
Filed under: Chevrolet, Chevy, GM, General Motors | Comments Off
