17th July 2013
posted in GMC |
In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)
Expect to see plenty of other GMC imagery as well, with a "Never Say Never Moment of the Week" in-season feature that displays spectacular plays throughout the week's games. Madden NFL 25 will be available for both current and next-generation versions of the Sony Playstation and Microsoft XBox, and will arrive in stores on August 27. Scroll down for the press release.Permalink | Email this | Comments