• New Cadillac ELR Brings a Touch of Luxury to the Green Auto Market

1st February 2013

New Cadillac ELR Brings a Touch of Luxury to the Green Auto Market

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2014 Cadillac ELR

2014 Cadillac ELR

Cadillac unveiled the much buzzed about ELR at the North American International Auto Show giving audiences a glimpse at the future of energy efficient vehicles. The sleek luxury coupe features the first application of Extended Range Electric Vehicle (EREV) technology by a full-line luxury automotive brand.

“No other luxury car maker with a broad portfolio has a vehicle like ELR,” said Mark Adams, executive director of Global Cadillac Design. “The Cadillac brand has been building momentum for the past 10 years, and it is uniquely positioned to push to the next level by bringing this level of technology to market in a relevant and compelling way.”

Compelling is a great way to explain the ELR as it’s not the average electric vehicle. It brings the elegance and attention to design of a Cadillac and combines it with General Motor’s Industry-leading EREV technology to create a vehicle that is technologically advanced and has sophisticated Cadillac design.

Inside, the ELR is designed to be luxurious, comfortable and connected, with intuitive technologies complemented by the craftsmanship that defines Cadillac. The driver-focused, leather-trimmed interior features an artistic blend of chrome and wood accents in a continuous feature line from the instrument panel through the doors to the back glass that creates a complete and harmonious cockpit environment.

With so many options and design making the ELR look great, the most ground breaking feature of the ELR is its electric technology. On a full charge, an ELR will have at least 300 miles of driving range, combining pure electric driving and an efficient, range-extending generator. That means that most daily commutes will require zero gasoline with zero emissions. Longer trips are free from electric-vehicle range anxiety because EREV technology enables the same long-distance freedom as a conventional car.

“The ELR introduces a new premium electric coupe segment to the luxury market and boldly proclaims to the world that you don’t have to compromise on great design or a luxury experience in your desire to be more mindful about the planet,” said Adams.

The ELR will not only look great, but will also perform on the road with features like four distinct driving modes including:

  • Sport Mode: Contributes to its responsive driving experience, automatically reconfiguring the accelerator pedal response to provide quicker torque application and more sensitive feedback to driver inputs through altered suspension and steering settings.
  • Tour mode: The default setting on the ELR is expected to be used most often and provides the greatest driving comfort and efficiency.
  • Mountain mode: Mountain mode automatically adjusts the system to provide needed power in mountainous environments when vehicle performance could otherwise be compromised. Mountain mode allows ELR to sustain a sufficient state of charge so supplemental power is available from the battery if needed.
  • Hold mode: Hold mode allows owners to direct when the ELR uses its gas-powered electric generator, reserving the remaining battery charge for later use. This feature helps enhance efficiency because owners who mix city and highway driving can save the battery charge for city travel, where the ELR EV mode operates most efficiently.

The Cadillac ELR brings electric technology together with luxury and performance creating a vehicle unlike any other. For more information on the Cadillac ELR visit http://www.cadillac.com/elr-electric-car.html

This entry was posted on Friday, February 1st, 2013 at 11:21 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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